Code of Good Practice Compliance
Atom Games is committed to operating in a transparent, fair, and responsible manner. We adhere to the UK Voluntary Code of Good Practice for Prize Draw Operators, demonstrating our dedication to the highest standards of consumer protection and ethical business practices.
About the Code of Good Practice
The Voluntary Code of Good Practice for Prize Draw Operators is a comprehensive framework developed by the UK government to ensure that prize draw operators maintain high standards of transparency, fairness, and consumer protection.
This voluntary code sets out best practices for running prize competitions and draws, ensuring that participants can trust the integrity of the competitions they enter.
Our Commitment to Compliance
Atom Games fully complies with the principles outlined in the Code of Good Practice. Our commitment includes:
1. Transparency and Clear Information
- All competition terms and conditions are clearly displayed and easily accessible
- Prize details, including full descriptions and values, are prominently featured
- Entry deadlines and draw dates are clearly communicated
- Competition rules are written in plain English and are easy to understand
2. Free Entry Route
- All competitions offer a free entry method - no purchase is necessary to enter or win
- Free entries are treated equally to paid entries and have the same chance of winning
- The free entry route is clearly explained on our Terms & Conditions page
- We comply with UK gambling law by ensuring all competitions are skill-based or prize draws, not lotteries
3. Fair Draw Process
- All draws are conducted fairly and transparently
- Random number generation ensures unbiased winner selection
- Winners are selected according to the rules stated in each competition
- The draw process maintains the integrity of the competition
4. Age Restrictions and Responsible Play
- All competitions are restricted to persons aged 18 and over
- We verify the age of all entrants to ensure compliance
- We promote responsible participation in all our competitions
- We provide information about responsible play practices
5. Prize Delivery
- Winners are notified promptly after the draw
- Prizes are delivered as described in the competition details
- We maintain clear communication with winners throughout the prize fulfillment process
- Alternative arrangements are made if the advertised prize becomes unavailable
6. Customer Support and Complaints
- We provide accessible customer support channels
- Complaints are handled fairly and promptly
- We maintain records of all competitions and winners
- Dispute resolution procedures are in place for any issues that arise
7. Data Protection and Privacy
- We comply with UK GDPR and data protection regulations
- Personal information is collected, stored, and used securely
- Participants can access our Privacy Policy for full details on data handling
- Marketing communications are only sent with appropriate consent
8. Advertising and Marketing Standards
- All advertising is truthful and not misleading
- Competition promotions comply with ASA (Advertising Standards Authority) guidelines
- Prize values and descriptions are accurate and verifiable
- Marketing materials clearly distinguish between paid and free entry options
Legal Compliance
In addition to following the Code of Good Practice, we ensure full compliance with:
- The Gambling Act 2005
- The Consumer Rights Act 2015
- UK GDPR and Data Protection Act 2018
- The Consumer Protection from Unfair Trading Regulations 2008
- CAP (Committee of Advertising Practice) Code
Verification and Accountability
Atom Games operates as a legitimate prize draw platform, not a gambling site. We maintain:
- Comprehensive records of all competitions and winners
- Transparent operational procedures
- Regular review of our practices to ensure continued compliance
- Accountability for any issues that may arise
Contact Us
If you have any questions about our compliance with the Code of Good Practice or our operational standards, please contact us:
Email: hello@playatom.co.uk